How to Choose Your Design and Printing Services Provider

To clear things up, print marketing is not dead. Although the growing trend of becoming more digital is also an undeniable fact, it does not totally equate to the entire death of the printing industry. As you can see there are still lots of billboards along the street, there are still print advertisements in public utility vehicles, there are athlete shirts with the logos of the brands who sponsored them, and there are promotional signs inside the stores. I can spend an entire day telling you the things that will prove that print is still everywhere, but I guess you already know where I’m getting at.

With this idea in mind, it is much easier to understand why businesses that offer design and printing services are still everywhere.

For customers, there are both upsides and downsides in this kind of situation. One of the positive sides of having lots of printing services here in Singapore or in some of our respective areas is that there will be a rise in competition that will lead to more a competitive or better cost & services from the service providers. Sounds good, right? But having too many options also has its negative side and it has something to do with you having a hard time to choose whether who has the best printing services in Singapore among all the choices that you have.

To help you with your so called screening process, here are some tips on how to choose your design and printing services provider based on my experience.

• Identify your needs. First of all, you have to know what you need in order to have the idea about what kind of experts you do need. Identifying your needs is like setting direction your direction. Without finalizing the things that needs to be done, it will be hard for you to move forward in the next steps because you don’t know where you’re heading at.

• Gather possible options. Creating a list of possible options can help you compare the printing companies that you are eyeing. Don’t just dive in to a deal with a potential print services provider without checking many possible options. You might find some other better deals after a through scan over the list of your candidates. Maybe some can offer bigger discounts or rewards. Don’t make yourself regret something just because you are in a rush.

• Check their equipment. Make sure that they have the right equipment to make the job done. It’s hard to entrust our orders to some people who does not have the proper machines and equipment. It might turn into disaster before even serving you the greater good.

• Review their past works and experiences. Have some research about their past works. From there you can see whether they reach your standard or expectations. It will help you evaluate if they are suited for the job or not. Take a look at their portfolio or even customer reviews. Checking their background is not also just about the overall aesthetics of their works; you also have to make sure that they always deliver on time. So don’t forget about their timeliness as well.

• Mind the cost. Of course, last but not the least… Always mind the cost. When I say minding the cost, it is not just about who can give you the lowest price; it’s all about who can give you the best value for your money. Always check if the price of their service justifies the product that they give you. Know if it’s worth spending your money to them.