Under a Thousand Words

As we all know, business is about having sales. That is highly correct. But behind those known and established brands lies some very clever techniques to generate a single purchase. Selling a product or service to a targeted group of customers is not just about having a good product. Although a good product is indeed very important, successful businessmen understand their market deeply. They know their age, their gender, their income bracket, their thinking as well as their behavior. They use these kind of information to come up with strategies that will affect their purchasing behavior in no time. Aside from the noticeable efforts in marketing like personal selling, advertising, sales promotions, events, and many more, there are also lots of subtle methods which can still affect the mind of the customers even without words or involvement of another person. One great example of this is the interior design of big retail stores here in Singapore . Even before we decide to enter ...